Mar 31, 2022
In Welcome to the Arts Forum
People have follow-up questions. But that comes at a cost: it makes the search results page for that query more competitive. Worst Practice Screenshot showing q&a on a walmart product. What the worst practice does wrong: Doesn’t make it easy to scan Q&A quickly. Doesn’t show a rating of the answers or questions. Best Practice Screenshot showing amazon product questions and answers What the best practice does right: Shows votes for answers. relevant Q&A. Allows users to search Q&A. Give users the chance to see more questions and answers on one page to better scan them. SOCIAL FEEDS Social feeds have evolved with the rise of Instagram. Most of the time, manufacturers or retailers ask users to share a picture of themselves using the product. With a specific hashtag, which makes it possible for the Telemarketing list retailer to show only related images. It’s a very powerful form of social proof because you can click on the images and visit the profiles of people posting them. You can see that they are real people and the images show what the product looks like in a real situation, rather than a polished picture made by professionals in a studio. Google Trusted Store and BBB Accredited Sites. These trust badges provide more of a feeling of security, rather than proving a technical specification. Certain products need trust badges to support their integrity, for example, organic food. Screenshot showing an ecommerce product page Of course, https plays right into this feeling. When a site is not on https, it can show a “not secure” note that looks very untrustworthy. Screenshot showing a google chrome warning Worst Practice Screenshot showing a page What the worst practice does wrong: Hiding the trust badge in the footer.