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rajia sultana
May 10, 2022
In Welcome to the Arts Forum
According to a recently released white paper by the Local Search Association (LSA) on co-op advertising programs, titled “Breaking through the Co-op Clutter,” estimates of unused or unclaimed co-op dollars range from $14 billion to $35 billion. . Even at the low end of that range, that's a lot of money. Estimates of the total amount available to co-ops range between $36 billion and $70 billion, which Phone Number List would place the unclaimed value between 39 and 50 percent. What is also telling is how the money from the cooperatives is used. According to Brand muscle's State of Local Marketing report, 64% of all co-op spending goes to traditional advertising like newspapers, radio, and Phone Number List direct mail. Yet while roughly the same number of businesses use digital advertising (68%) as traditional advertising (69%), Digital advertising accounts for only 16% of co-op spend. Source: Brandmuscle State of Local Marketing Report Source: Brandmuscle State of Local Marketing Report Phone Number List A survey by Manta and LSA reported a similar discrepancy. Sixty percent of companies that used the co-op applied it to print ads, while only 47% said they used print advertising. By contrast, only 37% of companies have used co-ops for digital advertising, even though 83% use digital. This is likely the product of a system that has lagged behind in changing media adoption and help Phone Number List explain why so much money is left unused. David Sigler, director of training and cooperation for Gatehouse Media, said: “When I started, less than 25% of manufacturers supported digital.” Yet, Over the past three years, 90% of brands in LSA's cooperative database have implemented digital programs and reimbursement for advertising products such as paid search. This Phone Number List shift in the co-op space has an impact beyond more media options for local affiliates. The large amount of money involved and the drive for innovation that accompanies digital technology have brought new eyes and new players to the market. Speaking of recent trends in the use of LSA's Office of Cooperative Services, Neg Norton, President of LSA, observed, “We are seeing more and more clients taking a fresh look at cooperatives both for new opportunities and to guard against threats and Phone Number List competition created by brand requirements. On the other hand, the late adoption of cooperative reimbursement for digital ads
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rajia sultana
May 10, 2022
In Welcome to the Arts Forum
According to a recently released white paper by the Local Search Association (LSA) on co-op advertising programs, titled “Breaking through the Co-op Clutter,” estimates of unused or unclaimed co-op dollars range from $14 billion to $35 billion. . Even at the low end of that range, that's a lot of money. Estimates of the total amount available to co-ops range between $36 billion and $70 billion, which Phone Number List would place the unclaimed value between 39 and 50 percent. What is also telling is how the money from the cooperatives is used. According to Brand muscle's State of Local Marketing report, 64% of all co-op spending goes to traditional advertising like newspapers, radio, and Phone Number List direct mail. Yet while roughly the same number of businesses use digital advertising (68%) as traditional advertising (69%), Digital advertising accounts for only 16% of co-op spend. Source: Brandmuscle State of Local Marketing Report Source: Brandmuscle State of Local Marketing Report Phone Number List A survey by Manta and LSA reported a similar discrepancy. Sixty percent of companies that used the co-op applied it to print ads, while only 47% said they used print advertising. By contrast, only 37% of companies have used co-ops for digital advertising, even though 83% use digital. This is likely the product of a system that has lagged behind in changing media adoption and help Phone Number List explain why so much money is left unused. David Sigler, director of training and cooperation for Gatehouse Media, said: “When I started, less than 25% of manufacturers supported digital.” Yet, Over the past three years, 90% of brands in LSA's cooperative database have implemented digital programs and reimbursement for advertising products such as paid search. This Phone Number List shift in the co-op space has an impact beyond more media options for local affiliates. The large amount of money involved and the drive for innovation that accompanies digital technology have brought new eyes and new players to the market. Speaking of recent trends in the use of LSA's Office of Cooperative Services, Neg Norton, President of LSA, observed, “We are seeing more and more clients taking a fresh look at cooperatives both for new opportunities and to guard against threats and Phone Number List competition created by brand requirements. On the other hand, the late adoption of cooperative reimbursement for digital ads
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rajia sultana
May 10, 2022
In Welcome to the Arts Forum
/Usually, these issues relate to how business stakeholders approach the development of their e-commerce platform, placing user experience and aesthetics over search engine optimization (SEO). When brands focus on creating engaging and functional e-commerce Phone Number List environments but ignore or forget about SEO, they immediately lose opportunities to attract and convert new customers from organic channels. The good news is that by adhering to the following e-commerce optimization recommendations, you can create a functional and engaging environment and introduce Phone Number List your brand to potential new customers (what we in the industry call a “win-win” situation). ). Ecommerce Optimization Tips Create unique product descriptions Most e-commerce brands are managed by In-house specialists or marketers who are experts on their products. However, these people are usually unaware of what SEO is or how it works. For this reason, most people responsible for managing online inventory tend to exclude product descriptions, create Phone Number List superficial descriptions, or extract descriptions directly from the manufacturer. Without informative, engaging, and unique product descriptions, your products won't rank well in top organic search listings. Whatever products your brand offers, try to create 150-300 word descriptions that match the search intent of Phone Number List your target audience, while framing the products in the environments where they are best suited. Here is a condensed example based on the concept of office supplies: Acme office supplies support contractors, office managers and other professionals who need basic materials to get the job done. From recycled printer paper to pens and Phone Number List other writing instruments, our office supplies fit perfectly into any workspace, whether you work at an agency, own your own business, or work at residence. The description lists specific products related to the broader 'office supplies' category, allowing search engines to assign authority to individual, top-level terms. It also Phone Number List speaks directly to the target audience, while placing it in specific environments. This format allows the description to align with the concept of semantic search and therefore supports the ability to align with more qualified organic consumers.
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