Forum Posts

sharmin Khatun
Apr 06, 2022
In Welcome to the Arts Forum
When the whole world was counting Consumer Email List down the days until the disappearance of third-party cookies , Google announced that it Consumer Email List would delay this moment until the end of 2023 , thus giving a truce to all companies that must adapt their marketing strategies to this new situation. After years of excessive use of third-party Consumer Email List their disappearance poses a great challenge for the marketing and advertising industry , but also a great opportunity. Now, do brands really know what third-party cookies are? Do you know what data can be obtained Consumer Email List through them or what options do they have before their elimination? Third-party cookies are generated by external providers or services The main function of third party cookies or third party Consumer Email List data is to collect relevant information from users and thus create profiles based on their tastes and needs that allow carrying out a more personalized communication with them. In this sense, what the disappearance of third-party cookies poses is a scenario in which user privacy prevails . In this context, marketing will play a fundamental Consumer Email List role as recruitment and loyalty strategies become more important , which will be more united than ever, according to Mediapost , a company specialized in relational marketing, which Consumer Email List has defined a series of guidelines that must take into account the companies to start adapting to a change that will soon come to their lives: Define your new strategy without cookies Work is already beginning to be done on many solutions to replace third-party cookies, such as universal ID or contextual advertising .
0
0
4
sharmin Khatun
Apr 06, 2022
In Welcome to the Arts Forum
Test various targeting alternatives and determine Consumer Email List which combination works best for their organisations. As well as the tools or technology providers they might need to achieve the maximum return on investment. Because by Consumer Email List experimenting now, marketers will have a better idea of ​​the gaps in their data and be Consumer Email List able to address the situation. 3rd) Expand the digital reach One of the features of the tourism sector is the great competition in which it is immersed. Among other reasons, because, in Consumer Email List addition to the usual brands that operate in it, there are other external actors that also act, such Consumer Email List as Airbnb in the accommodation category. Hence , 'traditional' operators are advised to accelerate their digitization strategies to ensure that they maximize the impact of their advertising Consumer Email List investments. So if they speed up the process now, they'll be ready to activate and orchestrate personalized campaigns across multiple channels. At the same time, it is pointed out that Consumer Email List now is the time to bring together data obtained from multiple sources; booking engines, hotel registrations, historical data and unify them in a single platform to extract all the value Consumer Email List they have. This fact will also facilitate targeting, since brands will be able to have a better idea of ​​who their customers are and what their customer journey is like . 4º) Implement the improvements now Consumer Email List so as not to be left behind To mitigate the potential harm of lost cookies.
0
0
1
 

sharmin Khatun

More actions